75 years of history
A LIFETIME OF FREEDOM
IN A WORLD OF ADVENTURE
For 75 years, Jeep® vehicles have inspired mankind to dream and to dare. To go farther, live larger and explore every corner of this amazing world.
Our vehicles have been, and always will be, vehicles for dreamers and doers — they forge an extraordinary, uncommon bond with the drivers who choose to get behind the wheel.
Adventure is a part of the DNA of every Jeep® vehicle ever built and as long as curiosity drives mankind to explore the edges of heaven and earth, the Jeep brand will continue to inspire us to go beyond.
- Mike Manley, President and CEO of Jeep® Brand
The Legend of
the seven-slot grille
While every Jeep® brand vehicle has contributed to our legendary place in history, these vehicles are the icons that built the brand and had a monumental effect on how the world sees adventure.
Willys-Overland Jeep® CJ-2A
Jeep® Station Wagon
Jeep® Grand Wagoneer
Jeep® Grand Cherokee
For 75 years we have built SUVs that inspire a sense of freedom and adventure. Throughout our history we’ve never deterred from that mission. Discover the rich heritage that is the Jeep® Brand.Discover Jeep® Brand History
OUR STORY: WRITTEN BY YOU
The true stewards of the Jeep® brand are our millions of owners and fans worldwide. Your journeys and adventures are the connective tissue that unites us. Whether they happened on a battlefield. Or the beach. Fifty years ago. Or just last week. The spirit of the brand lives through each shared experience and in the stories you tell. They are part of our very fabric as we celebrate 75 years.